July Retail Highlights

The Power of a Hug

“This is such a heart-warming campaign. It is great to see a brand promoting the act of bringing people from all over the world together across an event rather than just the sport itself. The campaign promotes peace and harmony which we need more of in today's world. I’ll be watching the Olympic Games with a Coca Cola in hand!” - F&BM View

Coca-Cola is celebrating unity and diversity with their ‘It's magic when the world comes together’ campaign.

• As a long-standing partner of the Olympic Games the new hug-themed pack design encourages fans to connect with each other through shared experiences.
• Consumers purchasing a pair of the cans (exclusively available in France) can enter for the chance to win a range of prizes, unique merchandise and coupons.
• The campaign is featured on TV and OOH advertising, and Coca-Cola plan to share real-time hug moments from Paris on social media throughout the event, spreading the spirit of unity globally.

Going for Golden Moments

“Corona's Olympic sponsorship campaign beautifully connects Olympic 'golden moments' with everyday joys and the beer's golden hue. I like that AB InBev has led with their 0% offering, promoting responsible drinking while still celebrating the enduring bond between beer and sports. The limited-edition bottle is simple yet effective.” - F&BM View

Corona Cero, the global beer sponsor of the Olympic Games, invites fans to celebrate life’s special moments with their ‘Golden Moments’ campaign.

• Prizes include a week-long escape to Corona Island and instant prizes of merchandise and retail vouchers.
• A limited-edition Olympic bottle has been launched to highlight the headline sponsorship.
• Launched during World Ocean Month, the campaign reinforces the brands commitment to sustainability, moving towards a net zero plastic footprint, recovering more plastic from the environment than it contributes.

Nuts About Prizes

“By aligning with Team GB, Whole Earth is leveraging the nation's patriotism to create a strong emotional connection with consumers. The tiered prize structure, including grand experiences and daily rewards, ensures sustained consumer interest and increases purchase frequency. The partnership with Sainsbury's expands reach and offers additional incentives, maximizing campaign impact.” - F&BM View

Whole Earth, an official Team GB partner, is giving fans the chance to win big with its new Olympic on-pack promotion.

• In the lead-up to the Paris 2024 Olympic Games, shoppers have the chance to win an unforgettable trip to Paris and cheer on Team GB. There is also Team GB merchandise up for grabs daily.
• The promotion has a second phase with consumers being offered a chance to win Active UK breaks.
• Whole Earth have also teamed up with Sainsbury’s offering consumers a chance to win 1 of 20 sports kits and 10,000 Nectar points.

Make Some Noise for Team GB

“A great topical prize with hype around the Olympics ramping up. Well backed up in store with a wide range of promotional placements and brought to life with the use of video.” - F&BM View

Old El Paso launched its ‘Make Some Noise for Your Home Team’ campaign to celebrate their partnership with Team GB for the Paris 2024 Olympic Games.

• The campaign kicks off with a 30 second film starring ‘Home Team Heroes’ such as double Olympic swimming champion Tom Dean MBE, celebrating the flavours each athlete brings to the table.
• An on-pack competition offers consumers the opportunity to win VIP tickets to the Olympic Games.
• The proof of purchase necessary promotion is also offering a total of 90 runners up, £20 worth of Team GB Shop vouchers.

Olympic Round-up

Kevin Joins Team GB

Official Supermarket sponsor of Team GB, ALDI, launched a limited-edition Kevin the Carrot toy in team GB theme.
 

Sweet Dreams

Official Sleep Partner of Team GB, Dreams launched the Dream sleep pods in the Dreams Sleep Retreat to promote quality rest and recovery for athletes.
 

A Classic Celebration

Nyetimber launched a limited-edition Team GB Classic Cuvee Multi-Vintage bottle in celebration of British talent and the Paris 2024 Olympics.
 

For The Kids

Worldwide Olympic partner, P&G will sponsor the Olympic Village nursery, supplying it with Pampers products for babies & toddlers.
 

Cereal Celebration

Nestle's partnership with British Paralympic Association is giving consumers the chance to win tickets with an on-pack promotion that extends across the cereal portfolio.

Perfect Serve In-Store

“From the courts, to the chalice and on shelf, Stella have nailed all the touchpoints! Incentivizing consumers with a prize and cash back ensures they'll keep coming back for that perfect pint. Partnering with Wimbledon is the perfect match for their perfect serve campaign.” - F&BM View

Stella Artois continues to own Wimbledon through their ‘Perfect Serve’ campaign; engaging both sports fans and shoppers with multiple promotions throughout the season.

• The campaign rollout was enormous, with executions from on-pack QR codes to eye-catching POS and social media offering the chance to win Centre Court tickets and other exclusive prizes.

When it Rains, We Pour

“It would be strange to worry about it not raining in the UK but Stella took the gamble and produced two ads for the price of one, dependent upon prevailing conditions. Win, win... and a bonus, if it rains, you win a free pint. Also, up until now I have never noticed Stella has two different logos.” - F&BM View

Stella Artois offered consumers the chance to claim free pints and win tickets to Wimbledon VIP Hospitality suites.

• Paying tribute to Wimbledon’s famous rain covers, Stella Artois launched a billboard showcasing a ‘When it rains, we pour’ slogan. Whenever rain delays occurred and the court covers came on, Stella Artois offered sports fans across the UK a free pint! When the cover was pulled across the billboard, consumers could scan the QR code and claim cashback for their pint!
• This offer, was available at participating Stonegate pubs nationwide, with up to 10,000 free pints available throughout the tournament.

Game, Set, Match!

Grab some Sunshine!

“Ignore retailers at your own risk! Lipton's got it right by showing them love. With retailers juggling so much, a brand offering hassle-free ways to promote their products is a no-brainer! Add in consumer-focused activations to boost demand, and you've got a campaign as brilliant as an iced tea on a sunny day.” - F&BM View

Lipton launches its latest campaign aiming to boost summer sales. One lucky retailer will win a complete store makeover, a year’s supply of product and associated POS.

• The winner will also receive a Lipton prize wheel where customers can spin with every purchase of Lipton with prizes ranging from product through to merchandise.
• To enter the competition, retailers must log in or sign up for Britvic’s ‘At Your Convenience’ platform where the winner will be randomly selected.
• Celebrating the Spin to Win Competition, an in-depot activation was held at Bestway Park Royal, London; encouraging retailers to take part and stock Lipton.

Oui Oui, Mon Ami

“Born from a plot line in the hit Netflix series 'Emily in Paris', Paramount and MTV studios have capitalised on the rise of Kir Royale by bringing the brand 'Chamère' to life. Through the promise of exciting in-store displays and tastings, Chamère is one to watch whilst the Kir Royale is on the upward climb of popularity!” - F&BM View

The Kir Royale is making a comeback! Paramount and MTV Entertainment Studios have jumped on the trend and teamed up to launch Chamère – a premium RTD cocktail.

• Inspired by a scene in the latest season of Emily in Paris, where the titular character enjoys a Kir Royale cocktail – the RTD products will launch exclusively into GTR channels.
• This NPD launch responds to the strong demand from fans online asking for the drink to be brought to life. 
• The launch will be supported by in-store digital display screens, plus extensive sampling activations from August onwards.

If you like Piña-Oatladas

"Although this partnership may seem odd, the curiosity alone will drive more people to try the product; sometimes the odd pairings are the best! I love how the brands have combined their logos, producing a partnership identity still recognisable as both brands individually. My favourite part is the edible 'cocktail cone', what a fun addition to the partnership!” - F&BM View

Malibu has collaborated with Oatly to launch a vegan-friendly ‘Piña Oatlada’ soft serve ice cream at an exclusive London pop up launch.

• The launch kicked off in Shoreditch at the exclusive Paradise Arches, before heading off to a host of European music festivals and venues.
• Throughout the launch, guests will have the chance to enjoy Malibu x Oatly-inspired cocktails, light bites and a complimentary Piña Oatlada against a backdrop of live music, hip hop brunch shows and DJ’s.
• The boozy treat will be served in the world’s first ‘cocktail cone’, an entirely edible piña colada cone shaped glass.