As Summer has well and truly come to an end in the UK, our team has been out and about capturing the best shopper campaigns throughout the whole of September. Autumn days are definitely starting to bite. The first appearances of 'Big Night In' themed activations spells the start of cosy season with consumers spending more time on their sofas at home.
Body Coach partners with ASDA!
“A lovely, vibrant campaign from ASDA for ASDA shoppers. It certainly has its heart in the right place but we wonder if they had collaborated with a handful of key brands, whether it would have given it even greater exposure and awareness?” – F&BM View
Summary
In a game changing new ‘Back to School’ campaign, fronted by Joe Wicks, ASDA is offering to donate 0.5% of the value of any in store or online shop (until 30th November 2024) to shopper’s primary school of choice when they shop using ASDA Rewards.
Shoot for the Moon and WIN BIG!
“This might be the most concise, comprehensively engaging and imagination-triggering headline... ever. A dream thing for a 10-year-old is THE most epic prize. As a parent, the only watch-out will be managing Jimmy’s expectations as he begins his plans to ride aboard the next moon mission.” – F&BM View
Summary
Britvic is relaunching its ‘Fruit Shoot for the Moon’ promotion, offering exciting prizes for families. By purchasing multi-packs and scanning an on-pack QR code, parents can win their child’s dream experience and plenty of runner up prizes as Autumn closes in.
Owning Big Nights In
Netflix and Pop
Proper Snacks and Netflix have joined forces to launch a limited edition flavour alongside an on-pack promotion to win a home cinema bundle plus a 12-month Netflix subscription.
Star Subscription
Molson Coors and Paramount+ team up for a Staropramen on-pack promotion. Consumers in the UK & Ireland purchasing any Staropramen multi-pack can enjoy a free 30-day Paramount+ subscription.
Fun-Filled Fridays
Old El Paso is taking ownership of ‘Fajita Fridays’ by encouraging consumers to make Friday nights a fun-filled family affair, Mexican-style! Meal times made convenient, memorable and fun.
Tote-ally exotic duty-free activation
“In a place heavily populated with exclusive must-have deals, it is hard for brands to stand-out to travellers in a hurry. This immersive activation from Hendrick’s hits multiple touchpoints for shoppers to take notice, and steal a moment away from the airport hustle.” – F&BM View
Summary
Available exclusively in Heathrow T5 Duty Free. The travel retail activation was to showcase the new limited-edition Amazonia Gin and Hendrick’s dedication to the planet. Partnering with One Tree Planted NGO, one tree would be planted in the Amazon plus travellers receive a free tote bag with every purchase.
An Unforgettable Celebration
“Cadbury, a beloved icon in the world of confectionery, is celebrating 200 years in true style with a spectacular promotion. With an exciting variety of prizes, it’s set to captivate a wide audience. What a delightful way to honour two centuries of sweet success and joy!” – F&BM View
Summary
As part of it’s 200th birthday, Cadbury has launched one of the biggest prize giveaways across the UK. Consumers can win unforgettable days out ranging from sport and music to festivals and cinemas. All consumers also receive a £75 Jet2holidays voucher on first entry.
Win EPIC Trips!
Itsu Chance to Win Big
Rice noodles that take you and a friend on a trip to Japan worth £10k! This on-pack promotion is available in all major retail stores nationwide.
A Marvellous Adventure
Chance to win Marvel Adventure tickets to Disneyland Paris. Purchase any promotional pack of M&M’s, Maltesers or Minstrels, scan the QR code and enter barcode details on the promotional website to enter.
A Getaway with Heart
Kenco Coffee is synonymous with sourcing responsibly and emphasising its pledge to sustainability. This text-to-win promotion is giving shoppers the chance to win a getaway with Forest Holidays.
Spin for Strongbow!
“A savvy play on words coupled with some classic gamification makes this promotion simple but engaging. By bringing in brand ambassadors to entice shoppers at the point of sale, Strongbow is positioning itself as a trustworthy brand and allow for immediate feedback on both its products and the campaign.” – F&BM View
Summary
Strongbow is adding a fruity spin to its cider in Co-Op stores nationwide, giving shoppers the chance to win prizes on the spot with a spin-to-win game. Strongbow ambassadors were stationed at each activation ensuring smooth running of the in-store fun!
Grab a Flippin' Sweet Grand Prize
“The combination of experiential, promotional, and digital never fails to attract consumer engagement. By creating a true TTL campaign, this will be impossible to miss. The clear CTA and cash prizes are sure to drive entry rates and brand memorability.” – F&BM View
Summary
Pladis has relaunched its biggest Flipz promotion with the ‘Grab a Grand’ campaign, giving shoppers the chance to win £1,000 each week until December 2024! The promotion spans Flipz’s best-selling SKUs, and is backed by roadshows up and down the country PR, in-store activities, and geo-targeted social media.
Feel-good Promos
PPPPick up a penguin!
McVitie’s Penguin has teamed up with ZSL. This fun on-pack promotion shares fascinating penguin facts alongside the iconic jokes, inspiring more kids to care for the planet!
Raise a Glass to WWF
Carlsberg Group is doing it’s part in aiding the restoration of wetlands and global ecosystems. This partnership with WWF makes each pint or purchase of beer a step towards protecting the planet.
Tickled Pink
ASDAs ‘Tickled Pink’ campaign is back for another year, with multiple SKUs changing their packaging for the duration in support of Breast Cancer Now and CoppaFeel!.
The Good. The Better. The Confusing?
