Echo Falls wanted to build awareness during the summer holiday season.
With a target market of predominantly women, our big-name wine client asked us to deliver a high-impact campaign that would resonate and reach as widely as possible.
"Lovely bright, fresh and fun colours. Looked like an appealing treat."
Female, 22
We created a bright, refreshing campaign
Our bright, vibrant visuals with falling fruit and the strapline ‘Live life to the Falls’ ran on digital 6-sheets and larger format MVision sites, Mobsta and paid social. Three creative executions showcased the key products.
The campaign resulted in a significant uplift in sales, and an ad recall that was way above the ODR norm.
