Jam Shed wanted to reward loyal customers.
They also wanted to drive purchase of their product, while building brand engagement.
Play film
We created a fun, interactive promotion on 2.5 million bottles, with thousands of instant prizes.
Driven by the insight that the bigger the chance to win, the greater the engagement, we delivered an instant prize draw with more than 10,000 prizes up for grabs.
After being directed to the bespoke website, shoppers simply input a unique code from their promotional Jam Shed bottle, spun the virtual 3D wheel, and won instant prizes – from digital vouchers to branded glasses.
218,000+ entries
Over 53% unique entrants with an average of 8,000+ weekly entries
17% sales increase
YOY for the promotional period
Jam Shed became the fastest growing wine brand in the UK for the year.
We designed and built the entire promotion, from concept to 3D wheel. The look and feel was based on Jam Shed’s own quirky branding. The promotion ran across UK grocers for six months, with 2.5 million promotional bottles hitting the shelves.
