Mars Promotion
#SupportHer and Win with Mars
We harnessed the passion for women’s football, with an interactive prize draw.
Our global client wanted to amplify support for the England and Scotland women’s teams.
As the Official supporter of the England and Scotland Women’s Football Teams, Mars wanted to engage their customers and inspire women, while aligning with their #SupportHer campaign.
Just upload a pic to the online supporters’ wall, and be in with a chance to win.
We created accompanying microsites for two on-pack promotions – one for the England Lionesses, and one for Scotland’s Women’s Team.
Shoppers were invited to upload pictures of themselves, which would then be posted onto a branded Supporters’ Wall. After inputting their details in a quick data capture, each user was then entered into a prize draw to win a training session with the Lionesses or Scotland’s Women’s Team, as well as lots of smaller prizes.
